unfair.marketing

Version 1 is better than version None.

Written by Brian Ball

We see a sequence of very-fit humans on screen. One crosses the finish line, another sweats out a hard workout, a third ponders life and the universe as she lays on her back; breathing heavy from the effort. In short — they are, actually, doing it.

Nike says Just Do it.

So why do we feel like we're still not quite doing it?

I like the phrase "Version 1 is better than version none." It reminds me that something is better than nothing.

Just do it - is a concise way to say: something is better than nothing.

You can't do it wrong if you're breaking a sweat. Here's how to Just Do It.

  1. Write down on a sticky note what you're trying to accomplish.
  2. List 1 thing that would be a crappy version 1 of what you want.
  3. Close all the other windows on your computer / phone - and start.
  4. Don't come up for air until you finish #2

That's it. This single V1>V0 technique is all you need to get yourself unstuck.

It works for getting started on anything.

"Version 1 is better than version none."

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